I’m a driven Digital Marketing Specialist with 7 dedicated years in Online Marketing, Social Media and SEO strategies. I love exploring innovative marketing channels and helping local businesses to create great digital customer experiences.
From April 2015.
Implementing of Content Marketing and Social Media strategies.
Strong knowledge of WordPress development and SEO best practices.
Creating, implementing, tracking and analyzing Paid Search campaigns.
Creative development of email marketing materials.
Optimizing landing pages.
Coordinating different communication projects, involving Italian/Spanish/English data collection and usability testing of several tech products. Main project has seen the testing of Radar Pace, a product born from the collaboration between Oakley and Intel.
– Explaining participants instructions
– Ensuring the recording equipment was working properly
– Assisting with the recordings
– Helping with scheduling and advertising the project
– Reviewing translations from Italian to English and English to Italian
– Italian/English transcription of speech data collected through one of the projects
– Quality Assurance (QA) for Italian transcriptions
Contractor for the City of Vancouver in the Digital Services team. Dec. 2015 > March 2016 and Aug. > Sept. 2016
Helping to design and create various sections of the vancouver.ca website.
Liasing with departmental stakeholders to review websites.
Analyzing spreadsheets and links.
Migrating content between websites.
Developing pages using OpenText CMS.
Executing the set-up of the registration process together with other team members.
Receiving, welcoming and registered the conference attendees.
Assisting the customers by working out their queries.
Currently carrying out the following duties as a freelancer from Vancouver, BC:
Establishing a strong Social Media presence across the main channels.
Developing SEO- optimized content for the newly launched website, writing articles, site copy and promotional messages.
Developing the agency’s first-ever SEM campaign.
Support and coordination in finding the staff for events & exhibitions planned by international brands (Mercedes, Heineken, Audi, Maserati, Wind,…).
Managed company’s social media presence and built awareness by creating/sharing engaging content and building a sense of community.
Replaced costly digital media agencies, saving hundreds of Euros in fees; worked closely with the team to create high-quality digital media in-house.
Launched company’s first blog: developed SEO/viral-optimized content.
Experimented with various online web tools.
Established and managed social media presence.
Supported the co-marketing on-line campaigns linked with the main international brand partners (Asics, Adidas, Nike, Mizuno,…).
Collaborated with marketing and company executives to ensure strategy aligns with company objectives.
Apprentice through the European Commission funding program “Leonardo Da Vinci”
Updated and maintained the tourism official website of the Valencian Community.
Established proprietary approaches to social media management, web analytics, SEO and content marketing.
Translated texts from Spanish to English and English to Spanish.
Sell support in the assigned areas.
Administration of the relations between “Lotto Sport S.p.a” Italy and the Spanish agency.
Administration and responsibility of clients and orders.
University semester @ Estonian Business School through the “Socrates- Erasmus” international exchange study program